CRM is the acronym for Customer Relationship Management, and Customer Relationship Management, it is a term that can be defined as a business strategy aimed at understanding, anticipating and responding to the needs of current and potential customers of a company to make the value of the relationship between both parties grow..
It is a term widely used in the field of sales and corporate relational marketing, as they help to generate value in the sales process, increasing planning and control over the processes that have a positive impact on your business. Using a CRM involves having a customer-centric business strategy.. This is something we love at Wiwink because it is the key to ensuring a company can successfully grow..
A company that uses CRM as an internal management model will differentiate itself from its competitors through the use of the information provided by its customers and sales, and, when such information is processed appropriately, it will be able to segment each of them to obtain customer loyalty, achieve more sales, and grow the company..
What is CRM software??
It is a computer application that allows companies to unify and define their sales/after-sales processes and manage relationships with their customers. It is comprised of a set of databases that will store all your customers’ data and tracking..
With a CRM application or software you will be able to unify customer information: Complete customer data, their proposals, their signed contracts, products purchased, etc. All this together
Features that CRM software for companies must have..
A robust and useful CRM system for your company should::
Automate and facilitate the processes of the commercial team;.
Be easy to use, fast and intuitive;.
Include analytics with customer data, proposals, contracts, etc.;, ...
Sync user data;.
Allow user mobility;.
Comprehensive management of the entire sales and after-sales processes..
Customizable and adaptable to the individual needs of each company.
Facilitate the internal communication of the members of the company.
Advantages of a CRM
A CRM software or application will always be of great help to your company, since its goal is to increase opportunities by improving communication with the client, making the right offer through the right channel and at the right time. We can highlight three outstanding advantages::
It helps you retain customers.
Operate in real-time.
How does a CRM work?
There are many types of CRM on the market and at Wiwink Wiwink you can find a CRM that is also integrated into an ERP with many more possibilities.
Wiwink is very easy to use, and you can now try it free for 30 days.
More than 17.086 companies already use it
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It includes all the tools and integrations you need for marketing, sales, document signing, customer service, operations, and loyalty. Each product is powerful on its own, together they are unmatched.
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