A marketing funnel is an online marketing term that defines the steps that a user has to take to reach a certain goal within a website: a purchase, a registration, the generation of a contact, etc. Achieving this desired action is known as conversion.

A marketing funnel is made up of the different steps your website visitors go through to produce a conversion.

Why are marketing funnels beneficial?

If you have defined a marketing funnel for your company, you can see at which stage of the buying process you are losing your potential customers..

This allows you to analyze the weak points within the entire process to optimize them and thus be able to achieve more conversions (sales, contacts, etc.)..

1.

The first phase of the marketing funnel involves engaging traffic or users who come to our website through online marketing campaigns. Advertising campaigns can be very diverse: SEO, SEM, inbound marketing, email marketing, social media, ...
It is at this time that the new users who come to our website get to know our services and/or products. It is important to make a good impression ;-)

2.

During the purchase process, it is very likely that users will compare our products or services with those of our competition. They will then assess which option to choose.

3.

It is in the last phase where users - if the service or product offered meets their expectations -, will show us their commitment and a conversion will take place.

From this point on, you have obtained a customer and remember that the more satisfied they are the better they will talk about your business to their friends and family, and this will lead more people to become familiar with your products. Be aware that customers need time to go from being potential customers to “ambassadors” of your brand. You must be patient and provide them with excellent customer service. This is a process that you should perform with digital marketing tools that help you manage the whole process, as this is beneficial for both parties.