How to implement a marketing funnel.

Get to know and understand your customers

The Marketing Funnel consists of a series of vertical phases that aim to determine and understand the process that users undergo from the moment they arrive until they leave (being converted into a customer or not). An inverted pyramid that starts when the user finds us, continues with the sales opportunity or communication of data and ends with conversion and subsequent customer loyalty.

The marketing funnel is a structure that highlights the steps a user takes until they become our customer. This allows us to determine if we are doing well or if we have to improve to keep and retain more customers.

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Phases Marketing funnel

  • Visibility.
  • Traffic/Visits.
  • Generation of contacts.
  • Customers/Sales.
  • Customer Loyalty/Retention.

Advantages of implementing a marketing funnel in your company.

  • The contact received by the sales team is a very qualified contact, very focused on the sale and with which the sales people will be able to work very well and close the operation.
  • As a result, costs decrease and sales effectiveness grows from a commercial point of view.
  • The whole process is automated. When you create a marketing funnel, much of the process is done automatically.
  • Although this type of funnel may involve extra effort at the beginning, from a more holistic point of view it is possible to lower costs and create a constant source of contacts in a much simpler way.

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