Legal aspects of mandatory compliance
To carry out email marketing campaigns, you are required to have a legal basis with the explicit, unequivocal and verifiable consent to process the personal data of an EU citizen according to the General Data Protection Regulation (GDPR). For this purpose, you can obtain the database by your own means or use the Wiwink platform to make a simple or biometric signature submission that collects the database with the consent.
The General Data Protection Regulation (GDPR) also describes the rights of individuals and the use of personal data in the EU where users will have the right to request information about the use of their personal data. You must therefore save the database. Subscription forms, lists, and campaigns on the Wiwink platform can help manage requirements: All campaigns for submission require the following information:
Name and/or company name.
Mailing address (recommended in EU and required in Canada and US).
Unsubscribe mechanism, such as Wiwink's Unsubscribe tag.
Other recommendations for the content of the email marketing campaign:
False or misleading header information should not be used.
No misleading subject lines should be used.
The message should be identified as an advertisement.
Postal address must be identified as such.
Include an option to unsubscribe from the email marketing campaign.
Remove the email addresses of persons who have asked to unsubscribe from the email marketing database.
Check that the email marketing campaign complies with current regulations.