Create, send and analyze your mailing campaigns and surveys with Wiwink. Link it with CRM and you will have the best tool for communicating and developing your business. Automate the management of your sending lists and create stronger relationships with your clients.
Boost your brand
and grow your business
Email marketing is one of the direct marketing channels that offer the highest return on investment as you can leverage your own databases and interact with your customers. Because of its ability to personalize and segment, it is one of the most efficient ways to increase conversion and recurrence for your customers, as well as being an economical and fixed-price medium that is always stable.
Import your contacts or add them from CRM, generate dynamic lists, design your message and send it. It is very easy.
Linked to your CRM
for complete control
CRM allows you to efficiently save, analyze and use your contact data. Segment your database and send targeted, personalized campaigns to each of your contacts.
You can import subscribers from other email marketing platforms, Excel and CSV files.
Design your message
with professional templates
The Wiwink platform includes an efficient and dynamic system so that you can create your templates or email marketing designs in a few minutes, fulfilling the necessary requirements for an effective campaign. You can also use pre-defined templates already available on the platform to send your messages.
Choose from our free, fully customizable and responsive templates and generate professionally designed campaigns tailored to your brand image in minutes.
Create your email marketing templates efficiently and easily by fulfilling the requirements for an effective campaign. You can also use pre-defined templates already available on the platform to send your messages.
Dynamically segmented
audiences
Message filtering based on the assigned labels of each contact or contact list. Track contact growth by source (business action, resellers, sites, Google Ads campaign, SEO, etc.). Filter audiences by demographic and geographic values.
Send your emails
easily
With Wiwink you can improve the deliverability of your campaigns and avoid them being considered spam.
Unlike other advertising channels (especially those based on bidding systems), the price of the email does not vary based on seasonality or the appearance of new competition.
Static lists and dynamic sending lists.
You can create static sending lists, with segmentation options by platform entity, sources, statuses or dates, and/or dynamic (tag-based) sending lists with segmentation options by entity, included tags, and excluded tags for different subscribers.
Create your email marketing campaigns easily and intuitively for newsletters, channeling of leads, transactions (welcome, confirmation and follow-up) or information.
Get GRPD authorization. If you do not already have it, you can get it from the digital signature platform to optimize your campaigns with the highest guarantees.
Analyze
your results
Track the behavior of your bulk mail recipients: Clicks, opening, read-time information, geolocation. Information in Google Analytics. Mailboxes used, technology with which your mails are opened...
You must comply with the international regulations in force in Europe for each country on the General Data Protection Regulation (GDPR) and email marketing campaigns, which is collected at the url: https://eur-lex.europa.eu/legal-content/ES/ALL/?uri=CELEX%3A32016R0679 as well as U.S. anti-spam legislation. (CAN-SPAM Act) available at the url: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business as well as the Canadian Anti-Spam Law (CASL) https://www.fightspam.gc.ca/eic/site/030.nsf/eng/home.
The GDPR is a European Union (EU) privacy law that affects businesses around the world. It regulates the way in which any organization subject to the Regulation deals with or uses the personal data of persons within the EU. Personal data is any data that, used alone or with other data, can identify a person. If you collect, change, communicate, delete or otherwise use or store personal data of EU citizens, you must comply with the GDPR.
Consent
To carry out email marketing campaigns, you are required to have a legal basis with the explicit, unequivocal and verifiable consent to process the personal data of an EU citizen according to the General Data Protection Regulation (GDPR). For this purpose, you can obtain the database by your own means or use the Wiwink platform to make a simple or biometric signature submission that collects the database with the consent.
Individual rights
The General Data Protection Regulation (GDPR) also describes the rights of individuals and the use of personal data in the EU where users will have the right to request information about the use of their personal data. You must therefore save the database. Subscription forms, lists, and campaigns on the Wiwink platform can help manage requirements: All campaigns for submission require the following information:
Name and/or company name.
Mailing address (recommended in EU and required in Canada and US).
Contact information.
Unsubscribe mechanism, such as Wiwink's Unsubscribe tag.
Other recommendations for the content of the email marketing campaign:
False or misleading header information should not be used.
No misleading subject lines should be used.
The message should be identified as an advertisement.
Postal address must be identified as such.
Include an option to unsubscribe from the email marketing campaign.
Remove the email addresses of persons who have asked to unsubscribe from the email marketing database.
Check that the email marketing campaign complies with current regulations.
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